LIVE from IMTS with Lukas Dieterle from ERO – US Market Entry and Digitalization

In this episode of the DigitalituM Podcast, I speak with Lukas Dieterle, CEO of ERO Fuehrungen, live from IMTS 2024. Lukas shares the story of ERO, their entry into the US market, and the importance of digital transformation in the manufacturing industry. We discuss the challenges and opportunities of the US market as well as the latest insights from the IMTS trade show.

Digitalization and the US Market

ERO Fuehrungen, a specialist in linear technology and customized solutions, faces unique challenges and exciting opportunities in the US market. Lukas emphasizes the importance of understanding local markets and providing excellent service to achieve success. Digitalization is significantly transforming manufacturing processes, and topics like Artificial Intelligence (AI) and robotics are playing an increasingly central role in addressing labor shortages.

Key Insights from IMTS

Attending trade shows like IMTS provides valuable insights into the latest industry trends. Lukas and I discuss the importance of communication and change management when implementing digital transformation. Another key topic is the balance between technology and human interaction in manufacturing – a concept that will shape the future of the industry.

Key Takeaways from the Episode:

  • ERO Fuehrungen specializes in linear technology and customized solutions.
  • The US market presents both challenges and opportunities, which can be navigated with a deep understanding of local conditions.
  • Digitalization is transforming manufacturing processes, with AI and robotics helping to solve labor shortages.
  • Communication and change management are critical to the success of digital transformation.
  • Trade shows like IMTS provide valuable insights into new industry trends.
  • The future of manufacturing will balance technology and human interaction.

If you want to learn more about ERO’s entry into the US market and the latest trends in manufacturing, be sure to check out the full episode!

SHOW NOTES and LINKS: 

DigitalituM LinkedIn page: https://www.linkedin.com/company/digitalitum/

Markus’s LinkedIn page: https://www.linkedin.com/in/markusrimmele/

Lukas Dieterle https://www.linkedin.com/in/lukasdieterle/

ERO website: https://ero-fuehrungen.de/